Portugal has been elected as the best European tourist destination in 2023 for the second consecutive year. This election took place at the World Travel Awards (WTA), often referred to as the "Oscars" of the tourism industry, during the ceremony held in Batumi, Georgia, on September 29th, 2023.

The World Travel Awards (WTA) is a global initiative that recognizes, rewards, and celebrates excellence in all sectors of the tourism industry. Organized since 1993, the awards are divided into ten global regions, with galas for each region held throughout the year, culminating in a final awards ceremony (honoring the best in the world).

The WTA award categories include:

  • Tourist destinations;
  • Hotel companies;
  • Airlines;
  • Tourist attractions;
  • Tourist attractions; and
  • Tourism products.

The WTA is a significant event in the tourism industry and represents recognition of the quality of products and services offered by destinations, companies, and organizations in the sector.